I'm a Creative Director who gives brands their soul. Through a unique blend of strategy, art direction, copywriting, design, and storytelling, I transform ambitious brands into cultural phenomena.
I gave Liquid Death its voice from the start, helping turn a can of water into one of the most talked about brands in the world. I co-founded my own agency, Party Land, and built it into a shop twice named Small Agency of the Year by Ad Age. And as VP of Brand I architected W by Jake Paul from the ground up, leading a small, scrappy team to the most successful retail launch of 2024.
Through a blend of strategy, art direction, copywriting, design, and storytelling, I turn ambitious brands into cultural phenomena and grow them from zero to billion dollar valuations. Simply put, I make brands famous, and famous brands succeed.
I came up through some of the best agencies in the world, including Droga5, Grey, Barton F. Graf, Goodby Silverstein, and Chiat/Day. My work has won every major industry award, including a Cannes Grand Prix, been featured in The New York Times, and studied in the lecture halls of NYU. I've made brand defining work for every category from airlines to tech to pizza, and founded Liyo, a social music service, along the way.
Today I partner with brands, agencies, and startups directly. Having sat in every chair from art director to VP and co-founder, I speak fluently from every side of the brand and business puzzle, and the throughline never changes: find what gives a brand its soul, then build everything around it.
If you're building something you want people to remember, give me a shout at mattroro@gmail.com
Currently ⟶
Independent Creative Director & Strategic Brand Consultant
Previously ⟶
W, by Jake Paul > VP of Brand
Party Land L.A. > Co-Founder & Creative Director
Muto.io > Co-Founder & CCOMullen Lowe LA > Creative Director
Liyo Music > CCO & Co-Founder
Chiat/Day L.A. > Associate Creative Director
Droga5 NY > Senior Art Director
Grey NY > Senior Art Director & Writer
Barton F. Graf > Art Director & Writer
Goodby Silverstein > Intern
Atlantic Records > A&R (Artists & Repertoire)
Awards ⟶
AdAge
Small Agency of The Year 2021: Party Land Small Agency of The Year 2023: Party Land
Andy
Silver: Little Caesars "Cast"
Silver: Kayak "Pupils"
AWWWARDS
Honorable Mention: MailChimp "Did You Mean Mailchimp?"
ADWEEK
Breakthrough Agency of The Year 2022: Shortlist
British Arrows
Gold: MailChimp "Did You Mean Mailchimp?"
3x Bronze: MailChimp "Did You Mean Mailchimp?"
British Shots
2x Gold: Mailchimp "Did You Mean Mailchimp?"
Silver: Mailchimp "Did You Mean Mailchimp?"
Cannes Lion
Grand Prix - MailChimp "Did You Mean Mailchimp?"
Silver: Integrated - MailChimp "Did You Mean Mailchimp?"
Bronze: Activation - MailChimp "Did You Mean Mailchimp?"
Bronze: Film Craft - MailChimp "Did You Mean Mailchimp?"
Bronze: Film - Little Caesars "Cast"
Clio
Silver: Kayak "Pupils"
Bronze: Kayak Campaign
Bronze: Kayak Campaign
Creative Circle
3x Gold: Mailchimp "Did You Mean Mailchimp?"
Bronze: Mailchimp "Did You Mean Mailchimp?"
CSS Design Awards
Site of the Year, Best Interactive Site: Mailchimp "Did You Mean Mailchimp? - WhaleSynth"
DandAD
Bronze: Kayak Campaign
Effie
Bronze: Mailchimp "Did You Mean Mailchimp?"
Mobile Entertainment Awards
Finalist: Liyo
One Show
Gold: BEST OF UX/UI- MailChimp "Did You Mean Mailchimp?"
Gold: Innovation in Branded Entertainment - MailChimp "Did You Mean Mailchimp?"
Gold: Branded Entertainment- MailChimp "Did You Mean Mailchimp?"
Gold: Broadcast/Campaign - MailChimp "Did You Mean Mailchimp?"
Gold: Digital - MailChimp "Did You Mean Mailchimp?"
Bronze: Little Caesars "Login"
Book: Kayak.com "Pupils"
Merit 4x: MailChimp "Did You Mean Mailchimp?"
Merit: Student Competition "Open for Lunch"
Selected Press ⟶
AdAdge -TBWA Creative Founds Party Land AdAdge - Best of 2017 Integrated/Interactive
AdAdge -'Meet Graham, MailChimp and an Eco-Friendly Credit Card Take Cyber Grand Prix
AdFreak - Kayak.com "Pupils"
Adweek's 2022 Breakthrough Agency of the Year Shortlist
AdWeek - Droga’s MailChimp Campaign Wins One of 3 Cyber Grand Prix Awarded at Cannes
AdWeek - The 25 Best Ads of 2017 (So Far)
AdWeek's 30 Freakiest Ad's of 2012 - Kayak.com "Pupils"
Adweek - Ad of The Day - MailChimp
Adweek - Marketing Innovation - MailChimp
Adweek - The Mentor Act
AdWeek - Go-Daddy "Stick It"
AdWeek - Clash of Clans "Preparation"
AWWWARDS - Site of The Day - Mailchimp "VeilHymn
Billboard - Liyo/Radeeus
Buzzfeed's Ad of The Day - Kayak.com "Pupils"
Buzzfeed's 8 Most Insane Ads of 2012 - Kayak.com "Pupils"
Contagious - The Most Contagious Campaigns of 2017 / Part 4 of 4
Creativity - DIRECTV "Hannah and Her Horse"
Creativity - Little Caesars "Cast"
Creativity - Little Caesars "Quality Campaign"
Creativity - Ad of The Day - DISH "Doing Nothing"
Creativity - Ad of The Day - Kayak.com Pupils"
Creativity - Pick of The Day - MailChimp
CSS Design Awards - Site of The Day - MailChimp "VeilHymn"
Entrepreneur - Why MailChimp's Insane Fake Ad Campaign Paid Off - MailChimp
Esquire - The Mentor Act
FastCo. - The Mentor Act
The FWA - FWA of The Day: MailChimp "VeilHymn"
The FWA - FWA of The Day: MailChimp "WhaleSynth"
Marie Claire - Best Songs of 2017 - MailChimp "MailShrimp"
Morning Brew - “To stand out on social media, Jake Paul’s personal-care brand is embracing the haters”
Product Hunt - Liyo
Vimeo - Pick of The Day: MailChimp "VeilHymn"
Brands ⟶
Tech/Gaming
MailChimp
SuperCell (Clash of Clans & Hay Day)
Go-Daddy
Intel
Liyo Music
Telecom
DirecTV
Dish
CBS
CPG
W by Jake Paul Every Man Jack Axe Downy
Sport/Apparel
NFL
Under Armour
Food & Beverage
Little Caesars
Buffalo Wild Wings
Erbert & Gerbert’s Sandwich Shop
Ragu
Pringles
Finlandia Cheese
Gorilla Energy
Red Bull
Pabst Blue Ribbon
Grounded Wines
Bulleit Bourbon
Corona
Dr. Pepper
Travel
Kayak.com
Air Emirates
Misc
Esquire Magazine
Chase Bank
Adam & Eve
PetNess Dog Treats