Cape Cannabis
Cape is a flower based cannabis company based in Mendocino, CA. They asked me to design their identity and packaging.
My answer was a system that helped them stand out against cannabis design sterotypes and tropes. Cape’s logo speaks to the product’s intended use... smoking.
I created a color clasification system to be used across the brand’s packaging based on the emotive quality of each strain of flower as a quick way to guide the user toward the right strain.
