Erbert & Gerbert’s
We helped a lost Mid-West sandwich chain find it’s place in a crowded and loud category to the tune of 8% sales increase and counting.
At the end of 2017, Erbert and Gerbert’s knew it had lost it’s way. Declining sales, scattered marketing, and an understandably restless franchisee base were part of the largest downward trend in the brand’s 35-year history.
In a category dominated by competitor’s functional messaging, we leveraged the brand’s unique products (sandwiches made of unheard of ingredients) and created a perfectly odd spokes-sandwich, Kyle, to speak to them.
And if at any point it is lost on you that we sold through a campaign where we have a talking sandwich who used to date an eldery japanese lady, then we can’t be friends.