Pabst Blue Ribbon
For PBR’s 175th anniversary we were tasked with creating a bunch of fun projects to kept Pabst’s name in the social conversation. The results were a smattering of non-traditional executions that felt relatable to how their audience engages with the brand in their daily lives.
The Tallest of Boys
PBR is known for their Tallboy cans, so we made the biggest can out there. 175 ounces for 175 years. Besides becoming a cult hit for PBR fans, it outperformed any social initiative they’ve done by 20x the engagement.
175 years of cans.
In another execution we created an AR lens that allowed viewers to swipe through all 175 years of can designs via Facebook. The project was a considerable digitization of the brand’s can artwork catalog since its founding, documenting everything produced way back to an old prohibition era lemonade.
