W: Deep Fake Gift Packages
Launching the biggest brand of 2025 brand without spending a single dollar on media can be done if you understand the viral nature of the internet.
A successful gifting package might be one of the most underrated creative opportunities in marketing.
Probably because most don’t get any attention. They’re simply not special enough to post about.
So when we launched W we knew we had to create a gift package that was gonna blow minds.
Our answer was over 70 uniquely scripted and crafted deep fake videos, each nested in a custom locker featuring W product.
W’s efforts didn’t go unnoticed by the celebrity recipients as their reposts helped the campaign become THE most viral PR package of any brand launch.
A MESSAGE DELIVERED FROM FUTURE YOU TO YOUR PRESENT SELF
Over 70 uniquely scripted videos to celebrities and influencers, each a mini roast, here are some of my favs…
NOT A SINGLE DOLLAR SPENT ON PAID PROMOTIONS OR MEDIA.
We leveraged the stunt’s surprise and stopping power to get our sales message across the internet for free, expanding our reach to hundreds of millions of eyes outside the brand’s typical reach.
And yes, the campaign went viral AF.
OVER 500 MILLION VIRAL IMPRESSIONS LATER
This simple gift box made absolute waves, picking up organic media traction.
