Wholly Veggie: Haha You Just Ate Vegetables

Someone needs to say it: Vegetables don’t taste good.

Case in point, ranch dressing exists. But when Wholly Veggie started making plant based junk food, vegetables became widely consumable, for once. The campaign before you makes the audacious concession that veggies are gross and Wholly Veggie makes them into food that tastes really good. It further concedes that it’s ok to feed people said devil plants without them knowing, because while vegetables do taste like crunchy stomach acid, they are healthy for you. Plus, it’s fun to get tricked into eating things. Or gorge yourself on junk food that’s anything but junk.